The Nuzoba notebook
Practical starting points for your next brand or advertising conversation.
The brief
Before choosing a channel, write down the business goal, intended audience, key message, budget and timeframe. A focused brief helps everyone assess the same problem.
Keep the main objective specific. A campaign designed to introduce a new business will need different creative decisions from one promoting a limited offer. Agree the intended action before selecting formats.
Brand consistency
A brand is easier to recognise when its colours, typography, tone and core message stay consistent across materials.
Build a small set of approved assets and simple usage rules. Check signage, printed materials and digital profiles together. Consistency does not mean every layout looks identical; it means the brand remains recognisable.
Media planning
Start with who you need to reach and what you want them to do. Then evaluate the places and formats where that message can be understood.
Compare potential channels against audience relevance, location, budget, timing and how you will assess delivery. Confirm availability and production requirements before committing the campaign plan.
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